As Costa Cruises General Manager of South America Dario Rustico hold the responsibility for this Region long term strategic growth and overall financial results achievement. He closely works with regional commercial teams leading sales and marketing activities to further expand Costa’s market presence and grow Company’s reputation and brand awareness.
Between 2012 and 2015 Dario has been based in Italy leading commercial operations of Central Europe, Mediterranean, India, Middle East and Africa Region. Prior to that he has been based in Hong Kong (2005-2011) where he contributed to open up the Regional Headquarter and has been instrumental in the set up of the organization and in the business expansion of Costa Cruises in the Asia Pacific markets. Acting as Vice President Sales & Marketing Pacific Asia Operations he oversaw all sales and marketing activities of the brand within the whole of Asia Pacific and China.
Dario has also been one of the founder and first Vice Chairman of Asia Cruise Association (Asia’s largest cruise association dedicated to the promotion and growth of the cruise industry in the Region) and a member of the Advisory Committee on Cruise Industry for 2010-2012 to advise the Hong Kong Special Administrative Region Government on measures to enhance the development of Hong Kong as a regional cruise hub.
Prior to being posted in Asia he has been actively involved from 2002 onward in the set up process of the Emerging Markets Department as its Supervisor in the Headquarter of Genoa, Italy overseeing sales and marketing activities for Costa Cruises in over 45 countries around the world, including Asia, Australia, Middle East, Northern and Eastern European countries and Africa.
Dario Rustico is a graduate of Florida International University in Miami, where he gained his MBA with an emphasis on international markets.
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